30 May Give your brand an audit
Many people have a definition of what they believe a brand is. Many think it is a visual thing. That it’s the colours and logos that make up the brand. Some think it’s the name. Or the tagline that helps to sell products or services. Now all of these are important elements, but they don’t get to the heart of what your brand actually is.
The colours, name, tagline etc are all expressions of your ethos, but it is not the brand. Brands
communicate a belief and a way of being. We look at them and see if what they represent is what we believe in too. We all want to be a part of something great, something bigger than ourselves. Brands allow us to do that, we wrap ourselves up in them, we wear them like coats, and become loyal advocates.
Building a brand that emotionally connects with customers takes clarity, discipline and authenticity because the best brands have a clear vision, a strong message and a distinctive style. How well does your brand fit this criteria?
When we’re caught up in the day to day of running a business it can be hard to find the time to understand how well our brand is working for us. Especially if your business has evolved over time – like so many do! To help you out, I have put together this quick BRAND AUDIT checklist which runs through the main points and gives you an insight into how well your whole brand is aligned to your core values (your vision, your message AND your style) and whether it is time for a rethink, or even a total rebrand.
Let me know how you get on!