01 Mar A rebel with a cause…
I get asked a lot what it is that I actually do, and I often find it easier to explain what I don’t do. You see, a lot of people come to branding with a preconceived idea of what it is – designing a logo...
Messaging
30 May Give your brand an audit
Many people have a definition of what they believe a brand is. Many think it is a visual thing. That it’s the colours and logos that make up the brand. Some think it’s the name. Or the tagline that helps to sell products or services....
30 Oct The future is video…
With the advent of vlogging, I'm wondering how long it will be until you're watching this post rather than reading it, but until I get around to illustrating an explainer whiteboard video on the subject, it's one we'll just have to ponder here instead...
04 Oct What’s your brand story saying about you?
There's a lot of talk at the moment around telling your brand story, which is great. It's something I feel truly passionate about. But, it seems there's also a lot of confusion as to what this actually means...