01 Mar A rebel with a cause…
I get asked a lot what it is that I actually do, and I often find it easier to explain what I don’t do. You see, a lot of people come to branding with a preconceived idea of what it is – designing a logo...
Copywriting
04 Oct What’s your brand story saying about you?
There's a lot of talk at the moment around telling your brand story, which is great. It's something I feel truly passionate about. But, it seems there's also a lot of confusion as to what this actually means...
23 Sep How to write great product descriptions
In all my years of copywriting, the subject I've been asked most about is how to write good, compelling product descriptions – especially when you're not a natural copywriter. Bad copy, more than anything else has the power to destroy your online sales, because if...
08 Sep Let me tell you a story…
As I wander through life as a small business owner, it often occurs to me how everything we do always leads back to stories. As humans, we've always communicated in stories. From the cave walls of 20,000 years ago, to the Victorian's Penny Dreadful, and the...