01 Mar A rebel with a cause…
I get asked a lot what it is that I actually do, and I often find it easier to explain what I don’t do. You see, a lot of people come to branding with a preconceived idea of what it is – designing a logo...
Author: admin
15 Nov How to discover and attract your perfect clients
Many small business owners fall into the trap of trying to be all things to all people, and as a result find it hard to really focus and get good at serving narrowly defined market segments. It’s never a conscious thing, more of the fact that...
30 May Give your brand an audit
Many people have a definition of what they believe a brand is. Many think it is a visual thing. That it’s the colours and logos that make up the brand. Some think it’s the name. Or the tagline that helps to sell products or services....
10 Nov Christmas is coming – santa letter download
Hello everyone. A couple of years back I created an editable Father Christmas letter that you can add your child's name to and print out for them to find on the doormat. It's a lovely thing to do and my children really look forward to getting their...
30 Oct The future is video…
With the advent of vlogging, I'm wondering how long it will be until you're watching this post rather than reading it, but until I get around to illustrating an explainer whiteboard video on the subject, it's one we'll just have to ponder here instead...
04 Oct What’s your brand story saying about you?
There's a lot of talk at the moment around telling your brand story, which is great. It's something I feel truly passionate about. But, it seems there's also a lot of confusion as to what this actually means...
23 Sep How to write great product descriptions
In all my years of copywriting, the subject I've been asked most about is how to write good, compelling product descriptions – especially when you're not a natural copywriter. Bad copy, more than anything else has the power to destroy your online sales, because if...
18 Sep Branding – what exactly is it?
You may not be aware, but I've been working hard in the background, developing a new suite of creative studio services, and one I'm very excited about is whiteboard animations. This new service fits brilliantly with my illustration background and is something I think my...
08 Sep Let me tell you a story…
As I wander through life as a small business owner, it often occurs to me how everything we do always leads back to stories. As humans, we've always communicated in stories. From the cave walls of 20,000 years ago, to the Victorian's Penny Dreadful, and the...
03 Sep Gallery
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